A new case study reveals virtual events may boost revenue by 50%
- Event company gained double revenue and partners in virtual events
- hubs101 is an AI-powered online platform that boosts event’s engagement rate
- Planners can scale up an event’s size and effect in virtual form
Berlin, Germany, July 21 — Did you think all event companies struggled during the pandemic? Think again. A new case study reveals that digital events played a crucial role in boosting revenue and strengthening the position of event companies. The Berlin-based company we.CONECT successfully integrated its events to an online platform, hubs101, and is seeing a 50% increase in revenue per month and a doubled number of Business Partners per event compared to 2020.
“We knew that our Business Partners were relying on us to find new ways for them to meet clients and navigate through uncertain times. So instead of canceling all our physical events, we moved them online, and adapted the concepts for a digital world instead,” explains Henry Fuchs, co-founder of we.CONECT.
hubs101 offers event planners a future solution where event attendees can network with an AI-powered matchmaking function. Alongside, hubs101 offers intuitive customization options, the world’s best video streaming technology, in-time analytics, and strict data protection following European GDPR policies. As the result, Digital Partners book 10.2 business meetings per event with decision-makers and C-suite managers, and both visitors and vendors consume 4.4 sessions per event and watch most of the sessions until the end on hubs101.
“One clear advantage of virtual events is that companies can afford to send several representatives or full event teams to attend. This makes it easier for partners to meet new clients, attract business and show strong results. Furthermore, virtual event series continue to secure new leads and registrations, which greatly extends the life span of an event,” explains Fuchs.
Beyond 2021: What next for the event industry?
Virtual events continued to grow into 2021, which are often cited to offer better business opportunities and more efficient learnings than physical events. we.CONECT has successfully migrated and improved its events from on-premise to virtual form. In the time when marketers worldwide rank virtual events as a top three method to generate leads, boost revenue, and improve brand impact, the great success we.CONECT has achieved in hosting virtual events on hubs101 will shape its future event strategy and tactics.